About
A student who builds
I’m a student and entrepreneur from Sialkot, Pakistan, interested in where business, technology and community meet.
I co-founded Skin Secrets and built it from zero into a nationwide skincare brand. I also co-founded Smart Rehabilitation AI, a tool now used in addiction recovery programmes, and co-authored a PubMed-indexed research paper.
Alongside my ventures, I’ve gained hands-on experience in export manufacturing, logistics and international marketing, and I lead Algorithm, a tech society for students, and Equivita, a community initiative in my city.
Experience
Where I've worked and what I've led
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Dec 2025 – Present
Co-Founder
Skin Secrets · Sialkot, Pakistan
Co-founded a direct-to-consumer skincare brand focused on pigmentation and brightening care.
- Hired and manage a team across production, fulfilment and customer service
- Manage manufacturing end to end, from sourcing contract manufacturers to quality control
- Built and run the Shopify store and lead marketing on Instagram, Facebook and TikTok
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2025 – Present
Founder & President
Algorithm (Tech & AI Society) · Sialkot, Pakistan
Founded a technology and AI society for students in Sialkot. Ran an initial programme in 2025, including a free e-commerce course for 60–70 students, and am now rebuilding for a full relaunch.
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2023 – Present
Co-Founder & President
Equivita · Sialkot, Pakistan
Co-founded a volunteer-run initiative for environmental action and local welfare. Organised tree plantation drives, clean-up campaigns and relief distribution reaching several hundred people.
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Executive Director & Main Organizer
CSS Arcadia (Classic School System) · Sialkot, Pakistan
Led the organisation of a big open school event featuring a live concert, games and arcade-style activities.
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Feb 2024 – Jul 2024
Intern
Shaibee Leather Corporation · Sialkot, Pakistan
- Import & export: supported international shipments, coordinated with logistics partners and prepared trade documentation
- Production: worked in daily operations, tracked manufacturing processes and supported quality control
- Finance: invoice recording, payment tracking and internal reporting
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Sep 2023 – Dec 2023
Head of Media & Marketing
Meraj Industries Inc · Brampton, Ontario, Canada (Remote)
- Led planning and execution of marketing campaigns across digital channels
- Oversaw branded content development and managed the company's online presence and engagement strategy
- Conducted competitor and market analysis, and coordinated internal teams and external vendors for media production
- Monitored campaign performance and reported analytics to senior management
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Jan 2023 – Jun 2023
Intern
PCA Cargo (Pvt) Ltd · Sialkot, Pakistan
- Freight forwarding: logistics coordination, client handling and shipment processing
- Finance: invoice management, expense tracking and financial operations support
- Documentation: preparation and verification of international shipping and customs documents
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Oct 2022 – Jan 2023
Intern
Silver Lining Pakistan · Lahore, Pakistan
A structured internship at a drug addiction and psychological rehabilitation centre.
- Assisted with administrative and front-desk operations
- Supported mental health and rehabilitation awareness campaigns
- Handled data entry, documentation and patient coordination
Education
Education
A Levels, Pre-Engineering
Classic School System · Sialkot, Pakistan
Physics, Chemistry and Mathematics
O Levels
Classic School System · Sialkot, Pakistan
Mathematics, Physics, Chemistry, Biology, English, Urdu, Pakistan Studies and Islamiyat
Skills
What I bring to the table
- E-Commerce
- Marketing Strategy
- Business Development
- Brand Management
- Supply Chain Management
- Manufacturing & QC
- Social Media Marketing
- Meta Ads
- Shopify
- Web Development
- Product Development
- Applied AI
- Research & Data Extraction
- Team Leadership
- Public Speaking
- Community Development
Volunteering
Giving back
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Jul 2025 – Present
Member
Lions Clubs International, Multiple District 305 · Sialkot, Pakistan
Worked on the ground during the Sialkot floods, organising relief efforts and supporting affected families. Formally recognised by the Council Secretary for service during the crisis, and take part in ongoing club service projects across the city.
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Sep 2025
Team Member
WWF Eco Programme · Sialkot, Pakistan
Took part in tree plantation drives and clean-up campaigns across Sialkot, and presented the programme's environmental work to university students in the city.